Founding Partner & COO of Runzhu Brand | Strategic Marketing and Innovation Leader in the Bamboo Industry
Ms. Hu Jing is the Founding Partner and Chief Operating Officer of the Runzhu brand. She is a strategic marketing expert and innovation practitioner with over thirteen years of deep involvement in the bamboo industry. Ms. Hu holds a solid academic background in marketing management from Eastbourne College, UK, and previously served as Operations Director of the Engineering Division at Zhejiang Yongyu Bamboo Industry Co., Ltd.—the first enterprise in China's bamboo sector to be listed on the New Third Board (NEEQ).
Since entering the bamboo industry in 2012, Ms. Hu has demonstrated sharp business insight and forward-looking vision. In 2013, she successfully founded Zhejiang Runzhu Technology Co., Ltd. Renowned for her breakthrough innovative thinking, she deeply understands that “exceptional commercial value stems from transcending conventional paradigms, returning to essential thinking, and sustaining value creation.”
Over the past thirteen years leading Runzhu, Ms. Hu has leveraged her outstanding strategic leadership and precise grasp of market demands to guide the team in tailoring innovative products and systematic solutions for both leading cross-industry enterprises and high-growth companies. She has successfully empowered thousands of businesses to achieve core objectives and value leaps, establishing Runzhu Technology as a benchmark in bamboo industry solutions.
Ms. Hu Jing’s Core Leadership Philosophy and Business Principles:
Customer Value First: Build and practice a business model driven by deep understanding and creation of customers' core value, regarding customer success as the foundation of corporate growth.
Crafting Exceptional Experience: Demand the team to pay ultimate attention to the full lifecycle customer experience, elevating service quality and user experience to a strategic level as the company’s core competitiveness.
Driving Collaborative Innovation: Advocate an open, collaborative organizational culture that inspires collective wisdom, driving continuous iteration and breakthrough innovation in products, services, and marketing models.
Building a Learning Organization: Commit to creating a high-performance learning team, guiding members to continuously sharpen professional competence and practical skills, thus constructing sustainable talent and knowledge barriers.
Delivering Sustainable Value: Mission-driven to achieve long-term business success for clients, delivering maximum and sustainable value through exceptional solutions.
Under Ms. Hu’s leadership, Runzhu Technology has not only grown into a respected and trusted leading brand in the bamboo industry but also continues to steer the transformation direction and development height of the bamboo sector through its customer-centric philosophy, innovative marketing strategies, and practices that drive industry standard upgrades.




